Next to running your business, handling orders and managing the production process, keeping up with your social media accounts and coming up with content ideas can feel like a tough task.

Maybe you even thought about hiring a marketing agency, but you weren’t ready to make that investment yet. No need to worry, we got you! Read the 15 Instagram content ideas below and you’ll have plenty of ideas to create and write your content.

  1. Share your ‘why’

‘People don’t buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe.’ (Quote from a Ted talk by Simon Sinek). We firmly believe in this too. If you share your why, you will attract like-minded people and it’ll help you create genuine connections.

  1. Future plans

As an entrepreneur you always have a mission and plan for your brand. Why not share this with your audience? Take them along on your journey and make them feel part of your story so they can grow with you and be inspired.

  1. Show your production or work process

Be transparent about your production process and share how it’s made or how it’s done. Whether you’re handcrafting jewelry from recycled materials, making sustainable soap or creating art to raise awareness for climate change, showing people how it’s made makes them appreciate and value your product more. There’s so much time, effort and love poured into your products — show this to your audience. It could be an in-depth series of posts but also a quick behind the scenes in Stories or Reels.

  1. Who made it?

Additional to the production process: share who made the products. Are your products produced by local farmers? Or are your products handmade in developing countries to help them build a better life and create financial independence? Tell this story. Be transparent about the partners you’re working with and give them lots of credit too. Customers love to know who made their products.

  1. The impact of your brand

As a conscious entrepreneur, you’re probably collecting data about your brands’ footprint and savings. Share this data with your audience. Be transparent about your own impact and don’t be afraid to share the challenges you’re facing as a brand. Does your product save a lot of CO2 emissions and water compared to traditional products? Or is your brand donating a percentage of the profits? Share all these facts and figures with your audience — it’s important to them. Organic Basics is an example of a brand that does this very well. Take a look at their transparent, honest and well-designed impact report of 2020. Take notes and be inspired!

  1. The story around your packaging (or the lack of it)

Concerning packaging, we’re a big fan of less is more. But we understand that some products need packaging, whether it’s for shipping, to avoid damage or to keep your product fresh. Anyhow, your packaging (or the lack of it) is an important part of your brand story and there’s a lot you can share about it. The design, the way it’s produced, the impact it makes and the used materials, are all part of your story.

  1. Tell the story behind your brand name

Your brand has a unique name with a unique story behind it. Engage your audience in your story and tell them about the meaning behind your brand name. You could also connect this to the design of your logo and why it looks the way it looks.

  1. Show the face(s) behind your brand

Customers connect with real people instead of companies. Opening up to your audience and showing up regularly gives your brand a real face and creates trust amongst your followers. Don’t be afraid to show your face (don’t forget about the team), introduce yourself and engage with your followers. Built a genuine connection. You can also share more about your background and why you started.

  1. Share what inspires you

What inspires you to jump out of bed in the morning and work on your business? What inspired you to start your business in the first place? This could be anything. It could be another brand or an artist. A country you travelled to or the place you grew up as a child. Make it personal.

  1. Share what makes your brand unique

What do you do differently than others? What makes your product stand out from the crowd? Sharing all of this will add extra value and create trust amongst your customers. You can also share the stories and testimonials of happy customers. They’re the best ambassadors you can have. Should you only share what makes your brand unique? Absolutely not! Actions are more important than words.

  1. Who do you do it for?

Share more on who you do it for. Who’s the person that will benefit most of your products or services?  What are their beliefs and dreams? What are their struggles and roadblocks and how can you help them? People want to feel seen and understood and be assured that your brand is the right fit for them.

  1. Share the struggle

We believe honest entrepreneurship is the way to go. People don’t only want to see success and polished perfection. They want realness, honesty and authenticity. Be transparent and share some struggles your business is having at the moment and how you plan to tackle it. Interact with your followers and be open to feedback.

  1. Highlight some FAQs

FAQs are FAQs for a reason. They’re the burning questions a lot of your followers have and would like to see answered. You can do this in an Instagram live session, so you can interact with your audience directly, or you can make a series of stories and save them in a highlight so they’re easy to find.

  1. Share educational books, podcasts, events etc. about relevant topics

These resources are most-likely to also interest your followers. This way you’re providing them extra value, knowledge and insights. This also gives your audience an extra incentive to follow your brand, apart from the product or service you’re providing. It also shows that you’re well informed and up to date on what’s going on in the industry.

  1. Shine some light on industry myths

Which myths and common misperceptions exist about your industry? For example: maybe there’s a lot of misconception about a particular material being used or something is doubtfully labeled as sustainable. Share your professional point of view on this matter by using facts, thoughts and insights.