Branding

Have you ever met someone you were instantly drawn to, but after a while you discover that there’s no real connection when you get to know them? Looks can catch your eye initially, but it’s their personality and values that you truly connect with, right?

“Motivation gets you going, but discipline keeps you growing”

I saw this quote by John C. Maxwell the other day and it kept swirling through my mind for the past few days.

As you probably know by now, we’re all about green and conscious brands. We love it. It makes us jump out of bed in the morning. We’re seeing a revolution of brands that want to do better and are striving to make an impact by offering all kinds of conscious products or services that are better for the environment. When it comes to doing conscious business, we believe in a holistic approach. It’s not just about your sustainable or conscious offer, it’s also about the way you run your business behind the scenes and everything else around it. From your marketing materials to the platform your website is hosted on, you can be mindful of the environment and make earth-friendly choices. Below we share 10 easy-implementable tips that almost any business can incorporate.

We are two ambitious designers with a strong drive and passion to make The CoCo a valuable and conscious platform. All of our passions come together in our ‘little baby’: design and branding, writing about sustainability/conscious choices and connecting with like-minded entrepreneurs. And of course building towards a more conscious future, together with you.

Our biggest struggle during the start-up phase of The CoCo was the fact that we are both perfectionists. While in many aspects we compliment each other like yin-yang (as we like to joke), perfectionism is one thing we have in common. We can imagine that a lot of entrepreneurs who are just starting out, experience the same challenge. You’re probably building your first-ever business, and want to do everything absolutely perfect. Recognisable? Below we share our tips on how we deal with perfectionism.